The COVID pandemic has turned tourism upside down. Consumer preferences shift radically in favour of destinations with smaller service units, space, individual freedom, local supply and human contact. All these characteristics have always been at the heart of Rural Tourism, and it comes as no surprise that the interest in our type of services highly increased during 2020/21.
This is an opportunity to gain new costumers and turn them into repeat clients for the future. However, it requires addressing the challenges of increased digitalization, sustainability and service quality that were accelerated by the COVID-19 pandemic.
The moment is also important for the European Federation of Rural Tourism. Registered in 1991, this year it celebrates the 30th anniversary together with a rebranding process under the new acronym RuralTour. This goes along with an evaluation of the experiences and lessons learned in the past 30 years. Applying them to the new trends – especially digitalization and new consumer values – makes our sector fit for the future.
Languages: the congress will be held in English
If you have any questions about the congress or just want to get in touch, use the form below. We look forward to hearing from you!